National Congress Theme 2017: Coachella

Article written by our wonderful, Eugenia Pappathanassiu. Images taken from Google Images. 

What is it?

The Coachella Valley Music and Arts Festival (i.e. Coachella) takes place over two April weekends every year in the sunny Colorado desert where world famous musicians, bands and sculptors convene to exhibit their kooky crafts to fans and fellow fun-havers.

How did it start?

The festival’s commencement is accredited to the 1993 dispute between Pearl Jam and Ticketmaster over Ticketmaster’s excessive service fees which led to the band seeking out a new venue. The most viable option for the concert’s location was the Empire Polo Grounds in the Colorado desert region which reeled in thousands of attendees, surprising the band and many music producers. The willingness of concert-goers to travel far out into the desert thus confirmed the capability of the venue to host large-scale events.

Fast-forward to today and you’ll see that Coachella has earned its rap as one of the biggest music festivals in the world as well as a massive celebrity hotspot, housing an eclectic atmosphere in which indie, rock, hip hop and electronica tones circulate.

Style Tips: 

The actual location and desert-themed names of some of the music stages (i.e. Mojave Tent, Sahara Tent and Gobi Tent) inspire concert-goers to adorn flowing earth-toned attire with chunky tribal jewelry, paying homage to La Boheme. Hats, crochet, feathers and fringe seem to be in excess. Other attendees, however, are stimulated by their favorite music genres and prefer to cover themselves with leather and studs or gaudy neon garments.

At the end of the day, Coachella is a festival of the arts and the arts promote self-expression so you should wear anything you would like to wear, to be honest.